I kinda like the whole trailers-for-albums-like-they're-movies thing. It adds to the excitement a little, makes it interesting again for the Internet age where we don't often hold the liner notes to records and thumb through them studiously for the names and samples involved in its creation.
This one here for the new Blakroc project is doing what it's meant to do, build anticipation. I'm definitely looking forward to most of these MCs contributing rhymes to the Black Keys music. Helluva lineup here.