Saturday, September 17, 2011

Money Mayweather Loses at Hip Hop

This fight should be getting underway now. Maywether v. Ortiz. I'm not watching. If someone I knew was ordering it I would watch, sure. But, I don't feel like shelling out the $$ to watch another challenger (even if he is a champion) likely go down at the hands of Floyd Mayweather Jr.

I don't think much of Mayweather as a person (of course, judging just by his public image). He seems like a grown child to me. Overly arrogant if only to cover up his massive insecurities. Claiming he doesn't care what people think of him all the while begging to be noticed by each and every one of them. But, the guy can fight. And, if you watch HBO's 24/7, you know that no one outworks him in the gym either. So, the dedication to be a winner has to be respected.

But, one thing I found laughable during the 24/7 series was Mayweather's attempt at being a hip hop mogul. Roy Jones Jr. tried the same thing years ago, remember? Didn't work. Everyone that listens to hip hop and has money, it seems, also wanted to run a label at some point.

The time has really passed for the hip hop record label mogul. That's not the way the business is anymore. The music gives more back to the individual artist for their hustle at networking and utilizing social media to get their work out there. And that change, due to Internet usage, has pushed some of the less creative business-wise (and often less talented musically) out of the game and made room for some that want to push the genre forward with new approaches to the music - the MCs, DJs, and Producers that have Hip Hop in their blood, not loud mouths looking for another hustle.

The bullshit still exists. But, I see the tide turning as labels have less and less control of listener's ears. And, rappers like Flo-Rida being signed after their biggest song is a bad idea. And Ray J? Was he on the show because he's on the label? Another bad move. Even with the help of 50 Cent, who seems to be around Mayweather, uh, 24/7, I think what was shown on HBO is some of the last you will see from Mayweather's Philthy Rich Records...depending on how many of his millions he wants to sink into making shitty club music.

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