A recent post of mine commented on Nike's credible use of Hip Hop in some of their ad campaigns. You can read it here. Well, here they are again. This time promoting skater Paul Rodriguez's (son of the comedian of the same name) shoe with along with a voiceover by Nas while his song "Hero" serves as the soundtrack.
Here is Nike's announcement:
"Nike SB is proud to announce the global launch of the Zoom Paul Rodriguez 4 on 8/21/2010. This year we brought Paul to New York to hit the streets and spend time in the studio with one of his idols, hip-hop legend NAS. The result is a 60-second commercial, directed by Nike SB’s own Jon Humphries, following Paul’s journey through iconic New York City skate spots, accompanied by music and a voiceover from Nas."